Episode 6: The Blueprint: Business Strategy vs. Just Being Busy (Trust Walls pt 5)

0.000000 8.000000 Strategy isn't what you think it is, and the reason your business feels chaotic might be simpler than you think.

8.000000 13.000000 Why do some businesses work and others don't?

13.000000 23.000000 I mean really work, not just survive, not just generate revenue, but actually function the way a business should.

23.000000 29.000000 You can have two businesses in the same industry, serving the same customers with similar resources.

29.000000 36.000000 And one just works, while the other is held together with duct tape and desperation.

36.000000 41.000000 One feels like a system, the other feels like chaos.

41.000000 44.000000 You may think you already know the answers.

44.000000 51.000000 Better product, stronger team, more funding, better marketing, better timing.

51.000000 57.000000 The founder is smarter, works harder, has better connections, or just luck.

57.000000 62.000000 And sure, those things matter. I'm not going to tell you they don't.

62.000000 68.000000 But I've seen businesses with inferior products outlast competitors with superior ones.

68.000000 77.000000 I've seen tiny teams with no funding build things that work better than well-funded companies with huge teams.

77.000000 85.000000 I've seen businesses with terrible timing succeed anyway, and businesses with perfect timing collapse.

85.000000 91.000000 So what's the actual difference between the businesses that work and the ones that don't?

91.000000 93.000000 Here's what I've learned.

93.000000 97.000000 The business that work were designed to work.

97.000000 102.000000 The ones that don't? They were just, well, built.

102.000000 109.000000 One decision at a time, one brick at a time, whatever felt right in the moment.

109.000000 118.000000 No plan, no blueprint, just constant activity, hoping it turns into something coherent.

118.000000 120.000000 And that's the difference.

120.000000 130.000000 One has a blueprint. The other is just stacking bricks.

130.000000 134.000000 I'm Jason Hager, and this is Grayleaf Media.

134.000000 139.000000 This is Episode 6, Trust Walls Part 5, The Blueprint.

139.000000 143.000000 Today we're talking about why strategy isn't a luxury.

143.000000 149.000000 It's the difference between building something that functions and building something that just looks busy.

149.000000 154.000000 We'll explore what a business blueprint actually is, why most people skip it,

154.000000 164.000000 and how to know if you're building with intention or just reacting to whatever's in front of you.

164.000000 166.000000 So let's start here.

166.000000 169.000000 What exactly is a blueprint?

169.000000 172.000000 And I don't mean the literal construction document.

172.000000 177.000000 I mean, what does it do? What's the point of it?

177.000000 184.000000 A blueprint answers the question, how is this supposed to work? Not, what are we building?

184.000000 190.000000 That's vision. And not, why are we building it? That's purpose.

190.000000 196.000000 The blueprint is, how does this actually function when we're done?

196.000000 203.000000 It's the plan that shows how all the pieces fit together, where the walls go, how the systems connect,

203.000000 207.000000 what supports what, and how people move through the space.

207.000000 212.000000 What bears weight? And what's just there to look good?

212.000000 217.000000 In construction, you can absolutely build without a blueprint.

217.000000 220.000000 People do it all the time. You just figure it out as you go.

220.000000 226.000000 You try things, see what works, adjust, pivot, and iterate.

226.000000 232.000000 And sometimes, very rarely, you get lucky and it works out.

232.000000 235.000000 It doesn't work that way for most people.

235.000000 240.000000 But most of the time, you end up with a structure that technically exists,

240.000000 244.000000 but doesn't actually function the way you need it to.

244.000000 252.000000 Rooms that don't flow. Doors that open the wrong way. Systems that interfere with each other.

252.000000 258.000000 A building that looks fine from the outside, but is a nightmare to actually use.

258.000000 262.000000 In business, your blueprint is your strategy.

262.000000 269.000000 And I know "strategy" is one of those words that gets thrown around until it means pretty much nothing.

269.000000 272.000000 Every consultant talks about strategy.

272.000000 276.000000 Every business book is about strategy.

276.000000 279.000000 Everyone claims to be strategic.

279.000000 285.000000 Strategy is the intentional design of how your business works as a system.

285.000000 290.000000 Not your goals. Goals are where you're trying to go.

290.000000 295.000000 And not your tactics. Tactics are the specific things you do.

295.000000 298.000000 Strategy is the architecture.

298.000000 305.000000 The plan that says, "Here's how the pieces connect to create the outcome we want."

305.000000 309.000000 Most businesses confuse activity with strategy.

309.000000 312.000000 This is a common theme lately, and for good reason.

312.000000 316.000000 A few examples are posting content.

316.000000 318.000000 Running ads.

318.000000 320.000000 Attending events.

320.000000 323.000000 Launching new products or features.

323.000000 326.000000 A few others might be hosting webinars.

326.000000 329.000000 Managing tasks in a project tracking platform.

329.000000 335.000000 Holding meetings to talk about work that is held back because of time spent in meetings.

335.000000 337.000000 You get the idea.

337.000000 341.000000 All various seemingly productive activities.

341.000000 344.000000 But there's no plan connecting it all.

344.000000 348.000000 So the content doesn't support the sales conversation.

348.000000 352.000000 The ads don't align with the product messaging.

352.000000 355.000000 The events don't feed the pipeline.

355.000000 359.000000 The product launches don't build on previous momentum.

359.000000 363.000000 It's just bricks scattered around the construction site.

363.000000 369.000000 And at some point, you look around and realize you've been working incredibly hard,

369.000000 372.000000 but you still don't have a stable structure.

372.000000 376.000000 A blueprint forces you to answer questions before you start building.

376.000000 379.000000 How do people discover us?

379.000000 383.000000 How do they evaluate whether we're right for them?

383.000000 385.000000 How do they buy?

385.000000 388.000000 How do we deliver value?

388.000000 391.000000 How does that create the next customer?

391.000000 396.000000 How do all these pieces reinforce each other?

396.000000 401.000000 Without answers to those questions, you're not building strategically.

401.000000 408.000000 You're just doing stuff and hoping it becomes a business.

408.000000 414.000000 So if blueprints are this important, why does everyone skip them?

414.000000 416.000000 It's a good question.

416.000000 420.000000 Because drawing a blueprint feels slow.

420.000000 424.000000 And building feels fast and productive.

424.000000 429.000000 If you remember our competitor example from the Foundation episode,

429.000000 432.000000 your competitor is already five stories up.

432.000000 435.000000 They're posting about their growth on LinkedIn.

435.000000 437.000000 They're announcing new features.

437.000000 439.000000 They're getting press coverage.

439.000000 442.000000 They're getting traction.

442.000000 448.000000 And you're sitting there with a pencil and paper, trying to figure out how things should connect.

448.000000 454.000000 It feels like overthinking, like analysis paralysis,

454.000000 458.000000 like you're falling behind while everyone else is moving forward.

458.000000 461.000000 So you just start building.

461.000000 463.000000 You launch the product.

463.000000 465.000000 You start the marketing.

465.000000 467.000000 You hire the team.

467.000000 469.000000 You open the doors.

469.000000 474.000000 You'll figure out the strategy later, once you have some momentum.

474.000000 477.000000 But later never comes.

477.000000 480.000000 Forget being proactive.

480.000000 485.000000 Once you're building without a plan, you're in constant reaction mode.

485.000000 487.000000 There's always something urgent.

487.000000 490.000000 Always a fire to put out.

490.000000 495.000000 Always a decision that needs to be made right now.

495.000000 500.000000 You never get the space to step back and design the actual structure

500.000000 506.000000 because you're too busy frantically stacking bricks.

506.000000 511.000000 This is what happens when you skip the blueprint.

511.000000 514.000000 First, you waste resources.

514.000000 517.000000 You build things that don't connect to anything.

517.000000 522.000000 Campaigns that don't quite align with your positioning go live.

522.000000 525.000000 You create features that nobody actually needs

525.000000 528.000000 because you never designed the customer journey

528.000000 531.000000 and you just assumed you knew what people wanted.

531.000000 534.000000 You hire for roles that don't fit your business model

534.000000 538.000000 and you never thought through how the team should actually function.

538.000000 540.000000 It happens all the time.

540.000000 547.000000 All that effort, money, and time just burned, spent, and wasted,

547.000000 552.000000 with nothing to show for it because there was no clear plan saying,

552.000000 556.000000 "This is what we're building and why."

556.000000 563.000000 Second, you create structural problems that are incredibly expensive to fix later.

563.000000 569.000000 One example, pricing yourself too low early on

569.000000 572.000000 because you didn't think through your business model.

572.000000 577.000000 And now you can't raise prices, at least not without losing customers

577.000000 580.000000 or completely repositioning.

580.000000 584.000000 Another example, building your brand around something

584.000000 587.000000 that doesn't actually differentiate you.

587.000000 593.000000 And now, repositioning means starting over from scratch.

593.000000 596.000000 Or structuring your offers in a way that doesn't scale

596.000000 601.000000 and now growth means completely rebuilding your delivery model.

601.000000 604.000000 These aren't small adjustments either.

604.000000 606.000000 These aren't just tweaks.

606.000000 609.000000 These are foundational problems.

609.000000 613.000000 And fixing them means tearing things down and rebuilding,

613.000000 621.000000 which is exponentially harder and more expensive than just drawing the plan first.

621.000000 625.000000 Third, and this is the most dangerous one,

625.000000 630.000000 you build things that look good but don't actually function

630.000000 633.000000 because from the outside it looks like a normal business.

633.000000 636.000000 It looks like you're succeeding.

636.000000 639.000000 You've got a website, a social media presence,

639.000000 646.000000 customers, revenue, maybe even press coverage or industry recognition.

646.000000 648.000000 But when you're actually running the business,

648.000000 653.000000 living inside the structure you built, it's chaos.

653.000000 656.000000 I know that some of you listening can relate to this,

656.000000 660.000000 some probably more than others.

660.000000 663.000000 You know what's heartbreaking?

663.000000 665.000000 Watching someone work incredibly hard,

665.000000 673.000000 build and sacrifice so much telling everyone that they are just so busy

673.000000 679.000000 and end up with a business that can't support the life they actually want.

679.000000 681.000000 Not because they weren't smart enough,

681.000000 684.000000 and not because they didn't work hard enough,

684.000000 687.000000 and certainly not because they didn't care enough,

687.000000 691.000000 but because they never drew the blueprint.

691.000000 700.000000 They just kept stacking bricks and hoping it would turn into something coherent.

700.000000 707.000000 Fourth, you can't scale what wasn't designed to scale.

707.000000 711.000000 If you build by just reacting to each moment,

711.000000 715.000000 you created something custom to that very specific situation

715.000000 721.000000 with these exact people under these exact conditions.

721.000000 724.000000 Change anything and it falls apart.

724.000000 728.000000 It's not as resilient as it looks.

728.000000 731.000000 You can't delegate because there's no system,

731.000000 738.000000 just your accumulated decisions and institutional knowledge that lives in your head.

738.000000 742.000000 You can't hire because you can't explain how things are supposed to work.

742.000000 745.000000 You can only show people what you do.

745.000000 750.000000 You can't grow because the structure wasn't designed to bear more weight.

750.000000 754.000000 Add more customers, more projects, more revenue,

754.000000 760.000000 and the whole thing starts cracking because it was never engineered for that load.

760.000000 768.000000 The business works, barely, as long as you are personally doing everything forever.

768.000000 777.000000 Which is not a business so much, just a very demanding job that you've created for yourself.

777.000000 781.000000 So, what actually goes into a business blueprint?

781.000000 784.000000 Let's make this practical.

784.000000 787.000000 First, the structure's purpose.

787.000000 791.000000 What is this business actually for?

791.000000 795.000000 I don't mean in some vague inspirational sense, but specifically.

795.000000 797.000000 Who does it serve?

797.000000 799.000000 What problem does it solve?

799.000000 803.000000 What transformation does it create?

803.000000 806.000000 This isn't vision statement fluff.

806.000000 812.000000 This is the foundational design decision that determines everything else.

812.000000 818.000000 A premium consulting firm serving enterprise clients has a completely different blueprint

818.000000 823.000000 than a volume-based software product serving small businesses.

823.000000 828.000000 Different customer journey, different sales cycle, different delivery model,

828.000000 834.000000 different economics, different team structure, different everything.

834.000000 837.000000 Purpose determines structure.

837.000000 842.000000 You can't design the building until you know what it's for.

842.000000 846.000000 Second, how the systems connect.

846.000000 855.000000 Every business has systems, marketing, sales, delivery, operations, finance.

855.000000 859.000000 The question is, how do they work together?

859.000000 863.000000 Your blueprint shows the connections.

863.000000 866.000000 How does marketing feed sales?

866.000000 869.000000 How does sales hand off to delivery?

869.000000 876.000000 How does delivery create the feedback and testimonials that improve marketing?

876.000000 880.000000 Where do operations enable everything else to function?

880.000000 885.000000 How does finance inform all the other decisions?

885.000000 891.000000 By the way, if you're in marketing, I suggest you get cozy with a CFO.

891.000000 897.000000 Marketing and finance are the beginning and end of the cycle, respectively.

897.000000 903.000000 Most businesses treat these as separate departments doing separate things.

903.000000 905.000000 Marketing does marketing stuff.

905.000000 908.000000 Sales does sales stuff.

908.000000 912.000000 Delivery does delivery stuff, and on and on.

912.000000 918.000000 And they all kind of exist in parallel, occasionally bumping into each other.

918.000000 926.000000 But in a well-designed structure, they're integrated, at least to some degree.

926.000000 929.000000 Each system feeds the next one.

929.000000 936.000000 Your marketing should make sales easier by attracting the right people and pre-qualifying them.

936.000000 944.000000 Your sales process should set up delivery for success by setting clear expectations.

944.000000 952.000000 Your delivery should create experiences that generate referrals and testimonials that feed back into marketing.

952.000000 960.000000 Your operations should enable delivery to happen at scale, without heroic individual effort.

960.000000 971.000000 If these systems aren't connected in your blueprint, you will build disconnected departments that fight each other instead of reinforcing each other.

971.000000 982.000000 And that creates massive inefficiency and waste, not to mention missed revenue and missed opportunities.

982.000000 986.000000 Third, the customer journey.

986.000000 989.000000 How do people actually move through your world?

989.000000 997.000000 This is the path from "never heard of you" to "a raving fan who refers other people."

997.000000 1013.000000 The customer life cycle—discovery, evaluation, purchase, onboarding, value delivery, advocacy—this must be designed, not hoped for or assumed.

1013.000000 1016.000000 Designed.

1016.000000 1025.000000 Many businesses are constantly frustrated that people aren't converting, but they never actually designed a clear path from awareness to purchase.

1025.000000 1029.000000 They just assumed people would figure it out.

1029.000000 1036.000000 Or they get customers but can't retain them, because there was no onboarding plan.

1036.000000 1042.000000 They just threw people into the product or service and assumed they'd figure it out.

1042.000000 1051.000000 Or they deliver incredible value, but get no referrals, because there was no designed moment to ask.

1051.000000 1059.000000 No system to make advocacy easy, and no structure to capture and amplify those stories.

1059.000000 1067.000000 The customer journey doesn't happen by accident. It happens by design.

1067.000000 1073.000000 Fourth, what's load-bearing and what's decorative?

1073.000000 1082.000000 In construction, some walls hold up the building. Others just divide space or exist for aesthetics.

1082.000000 1090.000000 You have to know which is which, because you can remove or change a decorative wall without consequence.

1090.000000 1096.000000 But remove a load-bearing wall, and the whole structure collapses.

1096.000000 1104.000000 In business, you need to know what actually supports your results, and what just looks impressive.

1104.000000 1111.000000 Aesthetics do matter for perception and experience. I'm not saying they don't matter at all.

1111.000000 1119.000000 But you can change them, update them, or even completely replace them without destroying the business.

1119.000000 1132.000000 Load-bearing things? Those are structural. You don't mess with them on a whim, because you're bored, or because you saw a competitor doing it or not doing it.

1132.000000 1141.000000 Many businesses spend too much time and energy worrying about decorative elements, and then wonder why the structure doesn't hold weight.

1141.000000 1147.000000 They obsess over the logo, while the business is fundamentally unstable.

1147.000000 1155.000000 They perfect the Instagram aesthetic, while their customer journey is confusing and full of friction.

1155.000000 1165.000000 Fifth, the build sequence. What has to happen first? What depends on what?

1165.000000 1174.000000 In construction, you can't install the roof before you frame the walls. You can't finish the floors before the plumbing is in.

1174.000000 1182.000000 There's a sequence that has to be followed, or nothing works without destroying that which you have already built.

1182.000000 1187.000000 In business, the same principle applies.

1187.000000 1196.000000 You can't scale delivery before you've proven product-market fit, because you don't actually know what you're scaling yet.

1196.000000 1206.000000 You can't hire a sales team before you understand your sales process, because you can't teach people a process that doesn't exist.

1206.000000 1214.000000 You can't build a referral engine before you have delighted customers who actually want to refer you.

1214.000000 1222.000000 The blueprint shows you the right sequence, so you're not burning yourself out, trying to do everything at once.

1222.000000 1230.000000 You're building in the order that actually makes sense, where each stage sets up the next one.

1230.000000 1240.000000 This builds teamwork, fosters both internal and customer collaboration, and fuels future success.

1240.000000 1249.000000 Here's a tension we need to talk about. The difference between beautiful and functional.

1249.000000 1258.000000 Some businesses are gorgeous, but don't work. And others work incredibly well, but nobody wants to be there.

1258.000000 1269.000000 You've likely seen this. A company with beautiful branding, a stunning website, an impressive pitch deck, incredible social media presence.

1269.000000 1277.000000 But the actual business model doesn't function. The unit economics don't work.

1277.000000 1284.000000 The customer experience is confusing, and operations are chaos behind the polished facade.

1284.000000 1294.000000 Form without function is just aesthetics. It may be impressive to look at, but you can't actually use it.

1294.000000 1303.000000 And then there's the opposite. The company with great unit economics, profitable operations, efficient delivery.

1303.000000 1311.000000 But no one wants to work there or buy from them because the experience is completely soulless. It's a machine.

1311.000000 1319.000000 It works, but it doesn't inspire anyone. It doesn't create any emotional connection or loyalty.

1319.000000 1327.000000 Function without form is just machinery. Efficient, but empty and devoid of meaning.

1327.000000 1335.000000 The best businesses integrate both. They're beautiful, and they work.

1335.000000 1341.000000 The branding actually reflects the strategy instead of just looking cool.

1341.000000 1347.000000 The customer experience is both delightful and effective.

1347.000000 1353.000000 The operations are not just efficient, but they are elegant in their simplicity.

1353.000000 1363.000000 But here's the key. You design for function first, then add form. Not the other way around.

1363.000000 1370.000000 If you start with aesthetics, you build something visually impressive, but that may not actually work.

1370.000000 1378.000000 If you start with a process that begins with the end in mind, and then ask, "How can we make this beautiful?"

1378.000000 1385.000000 You can build something truly great that's both functional and compelling.

1385.000000 1394.000000 Your blueprint should prioritize function. The structure has to work. The systems have to connect.

1394.000000 1404.000000 The customer journey has to make sense. The economics have to be viable. Then you make it beautiful.

1404.000000 1410.000000 You add the aesthetics, the brand personality, the emotional resonance.

1410.000000 1415.000000 But you do that on top of a structure that is built to function.

1415.000000 1419.000000 Because a beautiful business that doesn't work will fail.

1419.000000 1426.000000 But a functional business that isn't beautiful yet can become beautiful over time.

1426.000000 1437.000000 Watch out, because working on aesthetics can be seductive. Plan the function first.

1437.000000 1442.000000 You also have to know when to follow the blueprint and when to adapt.

1442.000000 1447.000000 Here's the final thing about blueprints that I think is important.

1447.000000 1459.000000 They're not to be etched in stone. They're tools. In construction, good builders follow the blueprint, but they also know when to adapt.

1459.000000 1468.000000 If they discover unstable soil where the blueprint shows a foundation, you would hope they don't just build anyway and hope for the best.

1468.000000 1475.000000 You would want them to adjust. They bring in an engineer, and they redesign that section.

1475.000000 1481.000000 If the plumbing interferes with a critical structural element, they reroute it.

1481.000000 1487.000000 They don't compromise the structure just to follow the blueprint exactly as drawn.

1487.000000 1496.000000 The blueprint is the plan. But reality gets a say in how things actually unfold.

1496.000000 1500.000000 In business, the same principle applies.

1500.000000 1514.000000 Your strategy should absolutely guide your decisions. But market feedback, customer behavior, competitive dynamics, or new information should inform adaptations to the plan.

1514.000000 1521.000000 The question is this. Are you adapting strategically, or just reacting randomly?

1521.000000 1534.000000 Strategic adaptation looks like this. The blueprint called for X, but we discovered Y through actual market feedback, so we're adjusting the plan while maintaining structural integrity.

1534.000000 1542.000000 We're still building toward the same purpose. We're just updating our approach based on what we've learned.

1542.000000 1552.000000 Meanwhile, random reaction looks like this. Something didn't work immediately, so we're trying something completely different now.

1552.000000 1560.000000 And if that doesn't work, we'll try something else. We're just going to keep pivoting until something sticks.

1560.000000 1574.000000 One is building with a blueprint that evolves based on real information. The other is abandoning the blueprint every time something gets hard or doesn't seem to work fast enough.

1574.000000 1585.000000 Here's another way to tell the difference. If your adaptation makes the overall structure stronger and more coherent, it's strategic.

1585.000000 1594.000000 If your adaptation is just a desperate pivot because you're uncomfortable or impatient, it's reactionary.

1594.000000 1616.000000 Good builders revisit the blueprint regularly. They update it as they learn. They make it more accurate as they gain feedback from the actual process of building. They don't throw it away just because building is hard. They don't abandon the plan every time they hit an obstacle.

1616.000000 1632.000000 Because the point of the blueprint isn't to be perfect. It's to be intentional. Its job is to give you a framework for making decisions instead of just reacting to whatever's in front of you.

1632.000000 1636.000000 So here's what I want you to think about this week.

1636.000000 1639.000000 Do you have a blueprint?

1639.000000 1642.000000 Or are you just stacking bricks?

1642.000000 1646.000000 Can you explain how your business works as a system?

1646.000000 1652.000000 Can you draw the connections between marketing and sales and delivery and operations?

1652.000000 1657.000000 Can you articulate your customer journey from discovery to advocacy?

1657.000000 1663.000000 Can you identify what's load-bearing and what's decorative?

1663.000000 1670.000000 Or are you just doing a bunch of disconnected activities and hoping they add up to something coherent?

1670.000000 1677.000000 If someone asked you to draw your business blueprint right now, could you do it?

1677.000000 1680.000000 Could you show them how the pieces connect?

1680.000000 1685.000000 Could you explain the sequence of how things are supposed to work?

1685.000000 1688.000000 If not, that's okay.

1688.000000 1694.000000 I get the impression that most people can't. I'm not here to judge.

1694.000000 1702.000000 I'm just pointing out that it means you might be building without a plan. And at some point, it will catch up with you.

1702.000000 1711.000000 The structure starts showing cracks. Things that worked at a smaller scale stop working altogether.

1711.000000 1719.000000 You can't delegate or scale or grow because there's no system to hand off or replicate.

1719.000000 1725.000000 The good news? It's never too late to draw the blueprint.

1725.000000 1728.000000 Even if you've been building for years.

1728.000000 1732.000000 Even if you've already stacked a lot of bricks.

1732.000000 1737.000000 Even if you've got revenue and customers and a team.

1737.000000 1741.000000 You can reverse-engineer what you have.

1741.000000 1746.000000 You can figure out what's actually working and what's not.

1746.000000 1752.000000 You can identify the patterns and systems that are creating your results.

1752.000000 1757.000000 And you can design the structure you actually need going forward.

1757.000000 1769.000000 But you have to stop and take the time and attention necessary to focus enough to do the invisible work and create the plan.

1769.000000 1779.000000 You have to step back from the constant activity and ask, "What are we actually building here? How is this supposed to work?"

1779.000000 1784.000000 Because being busy doesn't equal being productive.

1784.000000 1788.000000 Activity doesn't equal progress.

1788.000000 1793.000000 And a pile of bricks doesn't equal a furnished structure.

1793.000000 1801.000000 Do you operate by a blueprint?

1801.000000 1810.000000 I'm Jason Hager, and this is Grayleaf Media, the podcast for leaders who believe profit and purpose don't have to be at odds.

1810.000000 1818.000000 If you're realizing you've been building without a blueprint, that's exactly what our brand therapy diagnostic is designed for.

1818.000000 1829.000000 I learn more about your mission, your motive, and your vision to reverse-engineer your business, identify what's actually working, and design the structure you need.

1829.000000 1834.000000 It all starts with a conversation. Link in the description.

1834.000000 1838.000000 Next week, load-bearing versus decorative.

1838.000000 1845.000000 How to tell the difference between the business decision that actually matters and the ones that feel important.

1845.000000 1849.132562 Until then, keep building.