Consistency is the most powerful tool in branding. There, I gave it away. The end. Not convinced? Here are three things that many people think are powerful tools, but these aren’t it. Not style.Not medium.Not even pop culture relevance. There is something that could give it a run for its money, but that’s for another …
For one thing, I really like WordPress. The longer answer is a bit more involved. Let’s start with the idea that web technologies and developers are kind of like music artists and their fans. Fans of certain musicians or styles of music can be fiercely loyal, but also a little possessive and protective of the …
When it comes to standing out as a business online, it’s not enough to just write content. Writing good content is the first step, but differentiating yourself from your competitors is key. Now that we’ve talked about the basics of content marketing, it’s time to really focus on your brand’s unique voice. Does your content …
First impressions are important. Whether interviewing for a job, meeting with a client, or giving a presentation, this common sense conclusion seems to be ingrained in most of us. When the stakes are either not as high, or not as personal, this is often forgotten or misunderstood (wearing nice fall clothes before going for a …
The one-star review. Every business with a platform dreads getting hit with a bad rating. How could this have happened? What went wrong? How will it affect how people see my business? How could it have happened? Who knows. What went wrong? Maybe nothing. How will it affect your public image? That all depends… on …
At Grey Leaf Media, we take content very seriously. We build beautiful, functional websites, but without valuable content, your marketing effort is only halfway done. Content is extremely important, but if you’re reading this, you probably already knew that. Content marketing introduces your brand to the world in a very personal way, and it helps …
The best time to plant a tree was 20 years ago. The second best time is now. – a timeless proverb One does not reap the benefits of a tree for several years after it is planted. The expectations of immediate results is born in the mind of a fool. And yet, the result of …
The rising tide lifts all boats. –Henry B. F. McFarland Have you enjoyed the rise of a niche market as it grows into maturity? Have you also noticed that some businesses seem to enjoy enhanced buoyancy compared to others? What about in search results? Do All Boats Rise? If you are a legitimate player in …
I guess for our first blog post, an introduction is in order. Who are we? Why are we here? Why Grey Leaf? Everyone wants to know everything about everyone else these days, don’t you think? We are a husband and wife team: one specialty coffee guru who knows a fair amount about the topic of …
