15 pages to a better foundation

A free 15-page diagnostic toolkit for founders and marketers who want to know who’s actually buying, and build their strategy around it.

Most ICPs are created before you have enough data to build one well. You make reasonable assumptions about who should buy, build your marketing around that profile, and wonder why things feel harder than they should.

This toolkit walks you through the work of finding your reality-based ICP, the actual humans funding your business, using your own customer data, your own conversations, and your own observations.

Seven sections. Forty-five to sixty minutes of honest evaluation.

You’ll look at who your last twenty customers actually were, what language they used to describe their problems, whether your platforms match where they spend time, and whether your positioning immediately feels like it was written for them.

By the end, you’ll have a completed ICP statement built from reality; and a clear sense of where your current strategy is aimed at the wrong person.