When it comes to standing out as a business online, it’s not enough to just write content. Writing good content is the first step, but differentiating yourself from your competitors is key. Now that we’ve talked about the basics of content marketing, it’s time to really focus on your brand’s unique voice. Does your content …
Category Archives: Business Growth
How to weather a negative review
The one-star review. Every business with a platform dreads getting hit with a bad rating. How could this have happened? What went wrong? How will it affect how people see my business? How could it have happened? Who knows. What went wrong? Maybe nothing. How will it affect your public image? That all depends… on …
Boats, Business, and Market Growth
The rising tide lifts all boats. –Henry B. F. McFarland Have you enjoyed the rise of a niche market as it grows into maturity? Have you also noticed that some businesses seem to enjoy enhanced buoyancy compared to others? What about in search results? Do All Boats Rise? If you are a legitimate player in …